9 Hair Colors Worth Trying Now, According to Pros (2024)

9 Hair Colors Worth Trying Now, According to Pros (1)

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In the last four-plus years, hair color went from boxed hair dye and grown-out roots to some semblance of normalcy. Now, experts say the best new hair-color ideas you'll see in 2024 will lean one of two ways: either very low-key or kicked up 10 octaves. There is no in-between.

What that means is there's something for everyone. "Many people are steering toward a low-maintenance direction," celebrity hairstylist Bianca Hillier tells POPSUGAR. "In the past, people were more dedicated to visiting the salon and committing to color that requires frequent upkeep for highlights and bases that demand frequent toners. Right now, color that's extremely low-maintenance will be the vibe."

The upside about this approach, she says, is that these easier-to-upkeep hues "tend to have more depth and muted dimension for movement." The downside: it doesn't scratch that itch for a big hair transformation that so many people are experiencing. That's where the next wave of trends comes in: of brighter blonds, streaks of copper, and bold, single-process colors. We're talking cherry red, glossy blacks, and, in terms of hair-color ideas for blonds, warm, buttery hues.

No matter which camp you fall under, there are countless hair-color ideas to look forward to for 2024. Ahead, we've asked a handful of pros to break down each and every one.

9 Hair Colors Worth Trying Now, According to Pros (2)

Cherry Red

Bright, bold hair colors are proving to be a popular choice this year, and cherry red is emerging as a fan favorite. The shade is vibrant yet wearable. It's already made a splash in Hollywood among celebrities like Dua Lipa, Zendaya, and Teyana Taylor. We love this trend because it can be customized to flatter all skin tones. Whether you're switching things up in a big way or looking for hair color ideas for redheads, this one is sure to please.

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Bronde

Bronde hair color is nothing new, but it's had a resurgence lately due to its easy maintenance. "[It's] when a brunette wants to have an element of blond, but doesn't want to be described by her girlfriends as being 'blond,'" celebrity colorist Jason Backe, cofounder of Starring by Ted Gibson in Los Angeles, previously told POPSUGAR.

This hair color idea for brunettes uses the balayage technique to paint on lighter pieces, which makes the entire look appear very natural. As for the actual shade, "It's basically the opposite version of blonds with a tint of violet to them — it's the cooler version, both literally and figuratively," Backe says. "It's brunette with lighter pieces of khaki. It's so ash, it almost has a little bit of green to make it cooler."

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Bropper

"I have been working a lot with earth tones," colorist Jeremy Tardo tells POPSUGAR, adding that the "bropper" trend is an earthy "copper with depth." Lorena M. Valdes, colorist at Maxine Salon in Chicago, says, "This intense copper with auburn roots will be a head-turner that will transition from the fall into the new year."

The bropper color specifically is a buzzy new variety of copper that's perfect for brunette and redhead beauties alike. It combines the two popular hues into one ultra-warm and glossy shade.

"This look works well for you if you have dark or light hair that you want to change up and brighten," says Tardo. Those with a lighter skin tone should go for strawberry and light copper hues; darker skin tones should opt for auburn and rich copper shades. To get that rich tone with lots of depth, "Ask your colorist for balayage or highlights to create dimension on the ends," says Valdes.

If you want something slightly lighter, try a toned-down version of rouge that teeters into copper territory. "Copper-ginger is one of the most attention-grabbing colors out there — just look at model Carmen Solomons," says celebrity colorist and Matrix expert George Papanikolas. "You can't not see her wild and curly copper hair, which shows that copper hair is not just for those who are fair skinned. This tone can be warmed up for golden skin tones or also cooled down to a more auburn copper."

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"Midlights"

Highlights are the definition of an easy, breezy summer look, but they don't really get much more natural-looking than the "midlights" trend. The term, coined by celebrity colorist Matt Rez, is a hair-color technique that connects your base shade to your highlights for a seamless blend that doesn't look stripe-y. The difference: while highlights lighten the hair and lowlights darken the hair, midlights are a midway point that adds a sun-kissed tint without using bleach.

"To achieve the lift of a midlight, color is used, not lightener," Rez previously told POPSUGAR. The best part? Anyone can try this hair-color idea. "All hair colors and hair types can look enhanced and more seamless with a secondary color and tone for dimension," Rez says. "Those with permanent base colors can achieve 1-1.5 levels of lift since bleach is not used; so just make sure highlights are not more than two levels lighter than the midlights for cohesion."

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Glossy Black

Turns out, glossy black is the new go-to hair color idea for dark hair. "This rich black with extra shine treatments to give it a reflective look is trending," Valdes says.

Still, before you grab a box of hair dye, know this: "This sounds easier than it is since most people think of glossy black as one color, but there are actually multiple tones involved to get the right shine and movement without looking inky and solid," Papanikolas says. "Hair color comes in 10 levels, and half of them are in the dark family, ranging from level one, black, to level five, medium brown. Glossy black incorporates all of these."

Hillier agrees, adding, "Jet black is a vibe, it's a whole commitment. Cool-tone black gives off an eclectic feel, helping any artist get into the groove. Be sure to specify with your colorist what tone you want the hair to shine in the light to nail it exactly."

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Golden Highlights

Everyone from Hailey Bieber to Kaia Gerber is getting in on the gold hair-color trend, which includes golden-toned highlights and looks especially flattering on anyone with a medium- to dark-brown base. "[It's] a brunette shade that uses gold as the dominant tone, rather than red, chocolate, or ash," celebrity hairstylist and Evo Hair brand ambassador Tom Smith previously told POPSUGAR.

To get the look, Smith says to ask your stylist for a level six or seven shade of brown with multidimensional golden tones. "Think lots of lowlights in differing levels with gold being the dominant tone," LA-based colorist Ashleigh Marie says.

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Reverse Balayage

This is one you've probably seen 10 times over on TikTok, but reverse balayage isn't going anywhere in 2024. "The reverse highlight has been making a grand appearance," Hillier says. The trend gets its name because it's the polar opposite of balayage you immediately think of (read: light, sun-kissed color). Instead, it's all about utilizing darker hues to bring in that contrast.

"The idea is to blend the client's natural color, or a tone that you and your colorist agree upon, into previously highlighted hair to create a melted, gradient look from root to ends," Giancarlo Carollo, colorist at the Marine Robinson Salon, previously told POPSUGAR.

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Buttery Blond

When you hear the word "butter," maybe you think "The Great British Bake Off" (and you're not wrong). But in 2024, it's also forecasted to be a huge hair-color trend for blonds. "Clients who are usually lovers of bright platinum hair are requesting a darker golden blond to warm things up for winter," says colorist Jennifer Korab. "We are seeing a shift in bright blonds to warmer, darker tones with more lightness around the face. A lot of my clients are adding money-piece highlights to keep that pop of blond around the face."

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Sombré Highlights

Move over, ombré — the latest highlights trend is all about sombré (which combines the words "soft" and "ombré"). Like balayage, it's more about the coloring technique than the shade itself. "Sombré can be done with all sorts of colors," celebrity hairstylist and Dove Hair ambassador Jennifer Yepez previously told POPSUGAR. "You will see a softer change of color in the hair instead of the typical dark root into blond."

You can get the sombré look on blond, brunette, and red hair, to name just a few of the possibilities, so when you head to the salon, the first thing your colorist will want to do is establish your base. Once you determine your starting point, you'll want to look for some inspiration. "I suggest bringing a reference to show your stylist no matter what look you're going for," Yepez says.

9 Hair Colors Worth Trying Now, According to Pros (2024)

FAQs

What hair color is worth the most? ›

Celebrities with gray or white hair are most likely to be successful with the average net worth being $3.1 billion. Celebs with black hair ($424.1 million on average) follow in second place. Famous people with red/ginger hair have an average net worth of $347.5 million, placing them as third most successful.

What is statistically the most attractive hair color? ›

Most Attractive Hair Colour According to Men

According to the survey, the majority of men (42%) found blonde hair to be the most attractive. This was followed by brunette (36%), red (16%), black (5%), and gray (1%).

What is the number 1 hair color in the world? ›

The most common hair color in the world is black or dark brown. It is estimated that approximately 90% of the world's population has naturally dark hair. This is primarily due to the prevalence of dark hair among populations in regions such as East Asia, South Asia, Southeast Asia, Africa, and the Americas.

What is the most sought after hair color? ›

Blonde hair is a light hair color that is commonly associated with shades ranging from pale to golden. It is characterized by its sun-kissed appearance and is often considered one of the most popular hair colors worldwide.

What is the least desirable hair color? ›

In the present study blondes were not preferred by either sex: a clear preference for brunette hair coloration over blondes and redheads was indicated. In concurrence with both earlier studies, the results of this study indicated red hair as the least preferred hair color.

What hair color makes you look younger? ›

Ten out of ten colorists agree, shades that are warm-toned read more youthful than cool-toned hair colors. Spicy copper reds, rich caramel brunettes, and soft honey blondes will warm up your complexion for younger-looking skin (hold the retinol).

What hair color is most attractive in 2024? ›

The Hottest Hair Color Trends of 2024
  • Nude Blonde. ...
  • Rich Reds. ...
  • Caramel Balayage. ...
  • Scandinavian Hairline. ...
  • Icy Platinum Blonde. ...
  • Midnight Black. ...
  • Dark Chocolate Brunette. Chocolate lovers, rejoice! ...
  • Copper Hair. Speaking of here to stay, copper tones aren't going anywhere anytime soon.
Mar 15, 2024

What is the prettiest hair type? ›

A general observation across experiments was that straight hair was perceived as younger, healthier, and more attractive than wavy hair and darker shades (medium copper and brown) were perceived more positively than blonde hair.

What color do guys find most attractive on a girl? ›

Scientists have revealed that wearing the colour red will make you more attractive to the opposite sex. Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons.

What hair color attracts guys? ›

Brunette, chestnut, and other brown shades are some of the most preferred hair colors for men. Brunettes might be getting men's attention because they give the impression of not being afraid to speak their mind; they are honest and truthful, but it also looks like a very natural color.

What is the best hair color for a 60 year old woman? ›

Silver, ashy, blond, and platinum are indeed the most popular hair color choices for women over 60. And with good reason! Instead of coloring to hide your grey hair, you can choose to embrace it. I've seen way too many women with poorly colored dark brown hair color that just doesn't look natural or flattering.

What is the rarest hair color and eye combination? ›

According to an article by evolutionary biology professor Mark Elgar, PhD, of the University of Melbourne, blue-eyed redheads are the absolute rarest, with 0.17% of the population having that combination of hair and eye color. So if that describes you, you're most likely one in a million—or more!

What is the new hair color for 2024? ›

Hazelnut Hues

"Hazelnut lights are going to take over 2024,” Lauren Mildice concludes. “Now, many are inspired to change up the tone of adding dimension. Hazelnut colored hair adds richness along with combining the dripping butterscotch tones creates a beautiful golden effect. Gold tones flatter every skin tone."

What is the hardest hair color to keep? ›

Red hair is notoriously difficult when it comes to upkeep. While it's the hardest color to fully strip from your hair, it's also the first to fade, often lightening drastically within the first few washes. So unless you're wanting to touch-up your own color at home, it would be wise to skip the scarlet shades.

What is the old money hair color? ›

'The definition of old money blonde comes from the contrast of cool and warm shades that create soft ribbons of colour, adding light and shade to the hair,' says Calum Tierney, hair expert at Living Proof.

What's the 2 most rarest hair color? ›

Rarest hair colors on the planet
  1. Red hair – 1 to 2% Red-headed lady posing for a photo with her hand on the head. ...
  2. Blonde hair – 3% Blonde-haired woman standing between green plants. ...
  3. Brown hair – 11% Brown-haired lady posing for the camera. ...
  4. Black – 75 to 85%
May 4, 2021

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