What exactly are the colors that represent positive energy? If you’re wondering this, then you’re in the right place!
Selecting a color family is one of my all-time favorite things about design strategy. Of course, you want to choose colors you personally enjoy for your brand – but did you know that colors go waaaay past personal preferences? There’s a ton of psychology behind color selection, and I’m here to share some of it with you today.
Keep reading to learn about colors that bring positive energy, so you can bring some positivity to your brand.
Why Choosing The Right Colors Is Essential
Colors evoke reactions in us and stir up specific feelings even when we’re not aware of them consciously. If you’ve been focusing solely on your messaging and content, it’s time to take this thing to another level because aesthetics have a lot to do with the way your brand is perceived.
Choosing the right colors can give your brand a boost before you ever say a word.
My strategic design process always employs color psychology when building brands and design elements – and it’s actually one of my first steps (after the strategy, of course).
I’ve seen it for myself – the right color can stir up the perfect emotion, send some serious nonverbal cues, and influence buyers! When you work with me, we’ll find out exactly who you are, what kind of brand you want to build, and what kind of customer you want to sell to – and I’ll build a brand that caters to that specific persona based on your brand archetypes.
Unearth your brand personality to stand out. Take the FREE Brand Archetype Quiz!
Some businesses want their clients to feel calm and cozy, but today, we’re focusing on businesses that bring the hype. Positive energy, here we come!
Brands that focus on good vibes and good times can use aesthetics, like fonts and colors, to bring the party and attract clients who also radiate hope and joy.Some of these positive energy colors include pink, yellow, and orange.
PINK: Hope and Love
Pink is formed from a combination of red, white, and blue – and it pulls some key characteristics from all of these. Red, as we discussed in What Color Represents Strength, is full of passion and high energy, while blue contributes a kind of trustworthiness that inspires hope.
Add white to soften things out a bit, and you get pink, a color known for the softer side of love and romance, as well as all things fun, flirty, and feminine. Psychologically speaking, pink is an effective mood regulator, so adding it in the right proportions for your brand offers a calm but hopeful presence in your brand – a perfect color of positivity.
YELLOW: Optimism and Happiness
Of all the colors in the world, yellow wins the prize for “most noticeable to the human eye.” If you’re looking to turn heads and capture attention with a fun-loving brand and positive colors, yellow is a must-have in your color palette.
Yellow has been psychologically proven to boost energy, awareness, and even metabolism! It stimulates our creative process, which can help us get “unstuck” and make quick decisions. It’s a seriously powerful color when it comes to colors that represent positive energy.
Like any color, though, yellow must be used correctly. Its brightness and boldness can cause eye fatigue and even mood agitation if it’s not broken up with complementary colors – turns out, there can be too much of a good thing! But when properly applied, yellow can symbolize happiness, creativity, and a bright future ahead.
ORANGE: Energy and Confidence
Orange, a perfect blend of red and yellow, is cheerful – it brings an enthusiastic energy to every brand. Because of its boldness, you’ll see it prominently featured in the colors of many sports teams, as well as traffic signs and bold advertisem*nts. It’s an eye-catcher every time!
Many people associate orange with happy, cheerful things – think refreshing citrus or vivid sunsets. In the world of color psychology, we think of orange as a color that audiences have a “gut reaction” to, rather than an analytical one. This can be a plus or minus, just like any color. It all depends on the strategy employed by your designer!
Let You & Your Colors Bring the Positivity!
If good energy is a cornerstone of your brand, which color aligns most with your vibe? Are you a bold, high-energy brand that inspires joy in others, or do you draw them in with your hopeful, loving presence?
There’s plenty of room for all three of these bright and fun colors to thrive in a brand, and there are strategic design choices that can show off your personality, no matter which colors you’re drawn to – so pick colors that feel right to you, and watch dream clients come knocking at your door.
If you’re ready to make your brand unmistakable with a strategic and psychology-backed brand, click here to learn how to work with me.
Yellow is the colour of inspiration, happiness, and the sun (the power source of life). It also symbolises communication, self-esteem, and power. Even scientific research state that the hormone associated with happiness increases by yellow colour.
Paulette Perhach and Nurse Fern both use red to portray strength throughout their brands. Red, like most warm colors, has an invigorating and exciting visual effect and is one of the top colors that represent strength.
Attracting Money: Decorate in Red, Purple or Green
"Color has a powerful impact on mood, and red is considered auspicious and powerful. Think of walking the red carpet or wearing a red power tie," explains Laura. Purple and green are also key colors for attracting prosperity but there's a hitch.
Red has the lowest energy and violet the highest. Beyond red and violet are many other kinds of light our human eyes can't see, much like there are sounds our ears can't hear. On one end of the electromagnetic spectrum are radio waves, which have wavelengths billions of times longer than those of visible light.
Green is a universally calming color. You'll find more variants of green in nature than any other color. It's also commonly associated with good luck, abundance, money, and growth – and is a great color for success.
Black & Red – Let's start with black and red because they're the two colors you would use to convey authority and power. While they also symbolize negative concepts, like death and danger, they're the best ways to display confidence.
Green is the color of life, renewal, nature, and energy. The color green has healing power and is the most relaxing color for the human eye to view. Green helps alleviate anxiety, depression, and nervousness. Green is new growth, rebirth, and harmony.
When sunlight hits a dark surface, the color absorbs the energy and converts it to heat, which raises the temperature of the object. On the other hand, lighter colors such as white, light blue, light green, and light red reflect more heat and light.
In our case of visible light, the highest frequency color, which is violet, which means it will have the highest energy. Similarly, red has the lowest frequency, so it will have the least energy.
Gold is the colour of success and affluence. This colour harnesses masculine energy and the power of the sun with its strong, warm undertones. It is the colour that is most often linked to champions. For products with black packaging, a contrasting gold embellishment creates a luxurious appearance.
Green is closely associated with nature. Just think of the spring, as the snow thaws and plants begin to bloom again — the color is everywhere! Green is closely tied to vitality and new life.
Red for Confidence: Red is a color that exudes strength and confidence. When you wear red, you're telling the world you're ready to take charge. Blue for Calm and Trust: Blue is ideal for creating a calming and trustworthy impression.
Green is the color of life, renewal, nature, and energy. The color green has healing power and is the most relaxing color for the human eye to view. Green helps alleviate anxiety, depression, and nervousness. Green is new growth, rebirth, and harmony.
Blue. Blue is the color of spirituality, intuition, inspiration and inner peace. It is also associated with sadness and depression (the "blues"). In healing blue is used for cooling and calming, both physically and mentally.
It tends to bring out your intelligence, wisdom, and creativity and is the most optimistic, hopeful color (probably because it's associated with sunlight).
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Introduction: My name is Tuan Roob DDS, I am a friendly, good, energetic, faithful, fantastic, gentle, enchanting person who loves writing and wants to share my knowledge and understanding with you.
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