Nearly half of men are cutting their hair at home (2024)

A growing number of men and women are skipping the salon or barbershop.

45% percent of men are cutting their hair at home, according to research firm Attest.

21% of women are doing the same.

"Men are getting more haircuts themselves because it's cheaper, they can, and they've learned how over the last two years," said Jeremy King, CEO of Attest.

King said he's one of them.

"I could get some clippers for about $20 from Amazon, which is already about $10 than one haircut," King said. "That lasted me for five haircuts during lockdown at various times. And my wife did a pretty good job with some minor instructional videos."

The haircut trend is reflective of a broader shift toward a quicker, more D.I.Y. style of grooming.

76% percent of people are spending less than 30 minutes on their morning routine.

"The last few years have given us these tectonic shifts in consumption behavior," King said. "People tend to have a limited amount of time and a limited number of slots where they can think about beauty and grooming products."

There is one notable exception to this rule.

Researchers say there is a group of people, mostly millennial men and women, who are spending more than $100 a month on beauty products.

This group is "Highly Invested in Beauty and Grooming," or HIBAGs for short.

"These groups are throwing off worries about higher prices, economic uncertainty and inflation," King said. "But what's interesting is we start to pick up takeaways for brands here. How to win these HIBAGs, and how things you learn from them can be applied to broader markets."

Social media 'influencers' are one of the least important factors in the decision-making process.

The research from Attest shows people value the opportunity to sample products.

They are also looking for a clean message.

"Consumers are looking for brands that promote clean beauty, rather than sustainable beauty, which is an interesting distinction," King said. "More than half of Americans say that a brand's use of natural or clean ingredients is a big consideration when making purchasing decisions. By contrast, only 26% take a brand's environmental credentials into account."

Sustainability experts warn that some deceptive marketers are already using these tactics to "greenwash" their products.

Some ingredients to avoid, according to conservationists, include sulfates and triclosan, which are sometimes found in toothpaste or body wash.

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Nearly half of men are cutting their hair at home (2024)

FAQs

Nearly half of men are cutting their hair at home? ›

45% percent of men are cutting their hair at home, according to research firm Attest. 21% of women are doing the same. "Men are getting more haircuts themselves because it's cheaper, they can, and they've learned how over the last two years," said Jeremy King, CEO of Attest. King said he's one of them.

What percentage of men cut their own hair? ›

As of late May, 38 percent of men say they've had their hair cut at home, while just 18 percent of women say the same. Most (56%) women in this May 2020 poll say they haven't had their hair cut at home, and they probably won't.

What percentage of Americans cut their hair at home? ›

The most popular DIY treatment is a face mask or facial, undertaken by 39% of people. Meanwhile, around a third of Americans are cutting and/or coloring their hair at home, 31% are giving themselves a manicure or pedicure, and 25% shape their own eyebrows. 85% of Americans do DIY beauty and grooming treatments.

Is it normal for men to cut their own hair? ›

They're often the only part of a man's appearance dependent on someone else. But that doesn't have to be the case. We live in a DIY world where how-to videos on cutting your own hair are now just a click away. You might be surprised to know that about three in 10 guys cut their own hair.

What does it mean when a person keeps cutting their hair? ›

Hair cutting or Trichotemnomania is a body-focused repetitive behavior that involves the compulsive act of cutting or shaving one's hair. It falls under the category of Obsessive Compulsive and Related Disorders (OCRD).

What percentage of men groom their pubic hair? ›

You can shave, wax, or cut your public hair into your preferred shape and length, or leave it alone. It's up to you. If you're thinking about trimming it up, you're not alone. According to a U.S. study, just over half of men surveyed — 50.5 percent, to be exact — reported regular pubic grooming.

Where do most men get haircuts? ›

If you need a simple cut, trim, or shave, a barbershop is ideal. If you want a stylist to replicate a complicated cut that you saw on TV, head to a salon. Use Booksy to find the best salons and barbershops close to your home!

What culture is it where you don't cut your hair? ›

Rastafarians grow their hair as part of the “Nazarite Vow” and other dietary laws (Moses, Samson and John The Baptist are believed to be Nazarites).

What is the most common haircut in the world? ›

Coming out on top of 52 countries including Belgium, Germany, Iceland, Malaysia, USA and the United Kingdom, the bob had little competition as the winner of the world's most popular hairstyle.

What does cutting your own hair mean? ›

Whether triggered by a sense of play, a need for security, or a desire to break up the monotony of life at home, cutting our own hair is, at its core, a form of self-expression that can signal an emotional release.

How hard is it for a man to cut his own hair? ›

It will take time to get use to cutting your own hair and familiarizing yourself with the grooves of your head. Learn to use your non-dominant hand to cut the opposite sides of your head. Always cut against the way your hair grows and lays.

Is cutting your hair healthy men? ›

On average, getting a haircut every 2-4 weeks is recommended to maintain a well-groomed appearance and prevent split ends. Why should men get routine haircuts? Regular haircuts offer several benefits for men. They help maintain a well-groomed appearance, keep hair healthy, and allow for versatility in styling.

Why are men expected to cut their hair? ›

However, short hair on men was introduced in World War One for soldiers. The trench warfare engaged in from 1914 to 1918 exposed men to flea and lice infestations, which prompted orders by the higher command to cut hair short, establishing a new military tradition.

What is cutting hair a symbol of? ›

Such constant meanings are shown in a folk tale, the mental lives of patients, clinical studies by other authors, and certain practices of other cultures. The cutting of hair symbolizes separation from a mothering object, castration, and reparation.

Is cutting hair a trauma response? ›

Hair and Emotional Trauma: A Cultural Interpretation

Culturally, the idea that hair can 'hold' trauma is rooted in diverse traditions and beliefs. In some cultures, cutting one's hair is seen as a way to release past traumas and signify a fresh start.

Is trauma stored in hair? ›

Now, does this definitively answer the question, “Does hair hold trauma?” No, it doesn't. But it does indicate that the health of a person's hair can be both a symptom and an effect of psychological trauma and other mental health concerns.

Do most barbers cut their own hair? ›

Despite their expertise, many barbers prefer to leave the task of cutting their own hair to fellow professionals. Visiting a colleague or another skilled barber ensures a fresh perspective and an objective eye, sparing them from the difficulties of working in reverse angles and intricate corners.

How often men cut their hair? ›

Typically, men should get a haircut every two to three weeks, but if you're doing a tight fade (or something similar that needs extra detail) every two weeks should more than do the trick. Definitely no less than once a month as your hair is gonna' get pretty crazy and out of shape if you wait that long.

What does it mean when you cut your own hair? ›

Whether triggered by a sense of play, a need for security, or a desire to break up the monotony of life at home, cutting our own hair is, at its core, a form of self-expression that can signal an emotional release.

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