The colour that makes you more attractive (2024)

NZ Herald

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Science explains why one particular colour will make the opposite sex notice you more. Photo / 123rf

Scientists have revealed that wearing the colour red will make you more attractive to the opposite sex.

Studies reveal that red is the most attractive colour to both men and women but, curiously, the two genders are attracted to the same colour for different reasons.

Women are attracted to men wearing red because, according to one study, it sends signals of status and dominance.

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"We found that women view men in red as higher in status, more likely to make money and more likely to climb the social ladder," study co-author Professor Andrew Elliot said.

"And it's this high-status judgment that leads to the attraction."

Men, on the other hand, are attracted to women who wear red for more primal biological reasons, a separate study found.

"Our research demonstrates a parallel in the way that human and nonhuman male primates respond to red," the study's authors wrote.

"In doing so, our findings confirm what many women have long suspected and claimed – that men act like animals in the sexual realm.

"As much as men might like to think that they respond to women in a thoughtful, sophisticated manner, it appears that at least to some degree, their preferences and predilections are, in a word, primitive."

The two studies were published in the Journal of Personality and Social Psychology and the Journal of Experimental Psychology: General.

The colour that makes you more attractive (2024)

FAQs

What color makes you more attractive? ›

Sidhu and colleagues found that black and red clothing produced the highest ratings of body attractiveness and slimmer body size judgments. In contrast, grey and green clothes produced the lowest body attractiveness and highest body size assessments.

Which color attracts eyes? ›

In fact, it's yellow. It attracts the eye easily and is often associated with happiness, positivity, and optimism. For those reasons, yellow is often a popular choice for many brands wanting to convey a sense of joy and enthusiasm (hello, Ikea, and Mcdonald's).

What color attracts love? ›

Red is, of course, the colour of love. In Feng Shui, red represents fire and passion. Symbolic of one of the strongest elements in nature, it should be used with great care.

What color attracts guys the most? ›

The Best Colors to Attract Men
  • Pink.
  • Peach/Coral.
  • Red.
  • Blue.
  • Green.
  • Black.
  • Gold.
  • Silver.

What are the 3 most attractive colors? ›

In descending order (from most to least attractive), the colors were rated this way: Red, Black, Blue, Green, Yellow, and White. White was the least attractive.

What color is most enticing? ›

Since red is the most eye-catching color, it allows us to focus the user's attention on what we need. This color encourages action, so use it tactfully on critical CTAs or as an accent. By itself, red is an attractive color, but you should use it delicately. It's easy to overdo and scare off visitors with this color.

What color do men love? ›

Universally, studies show that blue is both men and women's primary preferred color. One study dove into why blue is so popular and found that it's associated with clean water, clear skies, authority, truth and tranquility. Both men and women also like green and red as top favorite colors.

What is a girl's favourite color? ›

Research published shows that girls prefer reds more than boys do, while both boys and girls prefer blue over yellow. The research was carried out on young people aged 20 to 26. Children can take part in the same testing procedure.

What color nails do guys like? ›

Nail design: Men like these colors

In a representative survey, the German Paint Institute found that men generally likeblue , but also likegray , black and brown . Both sexes like green about equally, while women are more likely to like red ,yellow ,beige and orange .

How can I look attractive? ›

How to Look Beautiful Inside and Out
  1. Embrace a Healthy Lifestyle. Looking beautiful starts from within. ...
  2. Skincare Routine Tailored to Your Skin Type. ...
  3. Enhance Your Features with Makeup. ...
  4. Dress to Impress. ...
  5. Take Care of Your Hair. ...
  6. Practice Good Posture. ...
  7. Smile and Be Positive. ...
  8. Nourishing Your Inner Beauty.
Nov 8, 2023

What color do men gravitate towards? ›

Based on a large sample of North American college students, significant gender differences were found, with the main difference being a greater preference for shades of blue by males than by females.

What do guys find attractive in a girl? ›

Although for any man, the primary attraction has a lot to do with the way a woman looks, it is equally important for him to be able to converse with her on an intellectual level. Being with a woman who truly appreciates what a man has to say and values him for that, is something every guy is looking for.

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